Mexican culture was present at the Soccer World Cup in Moscow’s Red Square, with one of the most characteristic and most admired celebrations in the world: the Day of the Dead.

Russian volunteers helped us to recreate a tradition, getting infected with the essence of Mexicans, their customs, their joy, and the love with which we remember those who go before us.

With costumes and makeup of iconic characters of the Day of the Dead, a dance was celebrated with music where the 20 thousand attendees danced and became infected with Mexico. This event reached 1000 reports around the world, considering it the best cultural event of the World Cup.